Accurate Valuations Complement Leading Online Appraisal Resource for Dealers
LAWRENCEVILLE, GA (April 4, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will serve as the trade appraisal engine for eAutoAppraise, a leading online trade-in solution with powerful online vehicle shopping features available to move customers further down the sales funnel with dealers.
All eAutoAppraise dealer partners now benefit from Black Book’s legacy of accurate vehicle valuation information. This part of the vehicle shopping process is a key driver that will lead to more successful sales transactions, especially since customers will experience a less adversarial relationship with their dealer through a more conclusive, transparent valuation of their trade.
Each eAutoAppraise dealer can now offer customizable value ranges on specifically tailored vehicle questions powered Black Book values. These ranges are narrowed down after a series of questions are answered by the customer in order to help better understand details of their vehicle trade. With a more specific and accurate valuation in hand, customers can complete their vehicle purchase in less time. eAutoAppraise also offers dealers a back office suite with values, special offer banners, and direct mapping to particular dealerships for geo-targeting, all generating a higher quality of sales leads.
“We’re excited to partner with eAutoAppraise, a superior online appraisal engine that offers dealers a chance to close more deals quicker, and make strong profit margins,” said Jared Kalfus, Senior Vice President of Sales for Black Book. “An accurate valuation on a trade is a key component to the car-shopping experience, and customers that come equipped with a more narrow number in mind have a better experience at the dealership.”
“Our mission is to provide dealers with the best leads possible for increased sales, and to serve as the catalyst for simple vehicle sales transactions,” said Barry Brodsky, Managing Partner of eAutoAppraise. “The vehicle trade appraisal component is extremely crucial to any new vehicle transaction, and with Black Book powering our valuation, process we’re confident that we can offer up an experience that will increase customer satisfaction online and at the dealership.”
eAutoAppraise is a next generation trade-in platform that has changed the relationship between dealers and car shoppers. Backed by several OEM endorsements, eAutoAppraise empowers dealerships with exclusive, actionable consumer data and robust, interactive reporting not customarily available to today’s dealers. Featuring two products in one, eAutoAppraise is both a trade-in or sell-us-your-vehicle application as well as an inventory and credit prescreening tool. The platform generates high quality, low-funnel, incremental leads with a closing ratio of 25-30%. For more information please visit Eautoappraise.com or 866.795.8903.
After completing the 100% OEM-compliant customizable form, customers are presented with the value of their car (provided by Black Book), as well as the replacement vehicle they have selected and if they are pre-approved for purchase. The customer’s value report is also integrated with Google Maps for step-by-step directions to the dealership, making eAutoAppraise the ideal package for the modern self-directed shopper.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.