LAWRENCEVILLE, GA (August 2, 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an agreement to be one of the trade appraisal resources for GoGoCar, an online car-buying platform that facilitiates the entire car-buying experience online.
According to a recent survey by Accenture, approximately 75% of vehicle buyers said they would prefer to conduct the entire car-buying process online. GoGoCar gives customers the ability to complete all research, paperwork and negotiations online. Vehicle trade appraisal remains one of the key virtual foursquare elements in the car-buying process, and GoGoCar will leverage Black Book appraisal and valuation data for its customers.
Powered by Black Book, GoGoCar enables car dealers to obtain accurate trade appraisal data on any vehicle offered during the customer car buying experience. With access to the industry’s leading data points, and the knowledge and insight of an analytics and editorial team made with over 300 years combined experience, Black Book offers the most up-to-date valuation data on each vehicle on the road today.
“Our mission for GoGoCar is to offer the most simplified car-buying experience for consumers, which ultimately increases the chance for more sales at dealerships around the country,” said Stan Thomas, CEO of GoGoCar. Founder of GoGoCar, Tony Urrutia, states “Having access to vehicle appraisal data from a trusted resource such as Black Book strengthens this experience, and offers dealers the confidence that they are appraising cars and trucks at the right price.”
“The proliferation of online car buying is becoming a more natural process through platforms such as GoGoCar,” said Jared Kalfus, Senior Vice President of Sales. “We’re pleased to be a key provider of vehicle valuation data, which will strengthen the opportunity for dealers to maximize profit potential on each sale.”
About GoGoCar
The GoGoCar team comprises a unique mix of professionals dedicated to simplifying the car buying process, with a Dealer centric focus saving consumers money, and ultimately changing the car buying and selling process forever. Visit us at www.gogocar.com.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit www.BlackBook.com or call 800.554.1026.