Many dealerships today have shifted their sales and marketing focus to embrace how car buyers have moved to a new digital purchasing model. But today’s purchasing model is fluid, dynamic and constantly changing as new technology and ideas are introduced to the marketplace. Multiple new marketing mediums are available to dealerships to help attract, sell, and service more customers including research, traditional, digital, targeted, publicity, reputation management, niche, merchandising, sales and service retention. Utilizing these mediums effectively can have a significant impact on the bottom line in new, used, finance, service and parts profit centers. But how do you know if you’re maximizing all opportunities to engage your current customer base and reach new customer groups?
Even the most successful dealerships can benefit from understanding today’s best practices such as:
- Five easy to implement sales and management processes that yield immediate results and increase gross profits.
- Results-oriented marketing strategies to increase your market share and profitability by building your brand, attracting more high-quality opportunities, improving sales and service revenues, and increasing your customer satisfaction and loyalty.
- Produce efficient marketing campaigns that target the right customer, at the right time, effectively converting 2-3% of service traffic into new/pre-owned sales.
- Appraise more cars and trade more units.
- Target female customers, drive engagement and convert women from an online lead to a loyal customers.
- Influence the Hispanic market, the fastest growing market in the U.S., which buys more, returns more often and refers more friends and family members.
- Simple solutions to increase website traffic and better understand today’s online car shoppers.
Attending the 13th Digital Dealer Conference & Exposition will provide detailed best practices that can be utilized by every department in your dealership. With over 100 sessions, workshops and case studies you can customize your Digital Dealer experience to your specific needs. Plus, through the Peer Networking Roundtables and Peer Networking dinner, you can sit with peers from outside your market and learn what is working for them and what to avoid.
Dealer Learning Labs will offer attendees one on one coaching from leading experts providing ideas on how to improve in subjects of Google strategies, Facebook strategies, Mobile Apps, e-Newsletters, SEO, Social Media strategies, BDC processes, Video strategies, Telephone scripts, and Fixed Operations mobile strategies.
New technology designed to help improve your dealership will be on display in the Digital Dealer Exhibit Hall, featuring over 100 top industry products and services providers, and the debut of Digital Dealer Innovation Hours, demonstrations of the latest and greatest technologies, products, services, and business applications many of which will be launched at DD 13.
For a complete list of speakers: http://www.digitaldealerconference.com/speakers/
For more information on Digital Dealer Learning Labs, Innovation Hours and dealership case studies: http://www.digitaldealerconference.com/show-overview/
To register for the 13th Digital Dealer Conference & Exposition http://www.digitaldealerconference.com/register/
Following is just a small sample of the industry thought leaders ready to present game changing best practices at Digital Dealer 13.
Best practices of the most successful dealers and how they integrate multiple marketing mediums to attract, sell, service and retain more customers for less cost.
Sean Wolfington, Chairman and CEO, The Wolfington Companies
Reorganizing your expense structure to maximize profits in your digital dealership
Joe Castle, founder and CEO of Castle Automotive Group _____________________________________________________________________________________
A targeted marketing program that not only improves the fixed operations bottom line, but also increases car sales by accelerating your customer’s buying cycle
Darren VanCleave, Chief Operating Officer, Tier 10 Marketing and Advertising Agency
It’s time to get out of the used car business and into the money business
Frank Alfano, Trainer, Progressive Basics
Selling automotive products to women on the Internet
Delia Passi, CEO, Medelia Inc. and founder of WomenCertified
Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Learn how to increase profitability by capitalizing on this growing population group.
Chad Collier, CEO and founder, GroupCars
Who are they? How can you identify them? And how to successfully market to them.
Mike Darrow, Chief Sales Officer, Edmunds.com
Fool proof processes for guaranteed results.
Alan Ram, President, Proactive Training Solutions