According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 54% during the month of November 2011. This information is based on statistics for national automotive Internet behavior for November 2011.
Below are a few key statistics from Datium’s data for November 2011:
- Average Unique Visitors to per Websites: 3,065
- Avg Unique Visitors to Shoppers (conversion): 54%
- Page views per shopper: 11
- VINs viewed per active visitor: .07
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.49%
- LTV (lead to visitor): 1.30%
- Search Percentages:
- New: 32%
- Used: 68%
Click here for more information from Dataium.