According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011.
Below are a few key statistics from Datium’s data for August 2011
- Average Unique Visitors to per Websites: 3,150
- Avg Unique Visitors to Shoppers (conversion): 47%
- Page views per shopper: 14
- VINs viewed per active visitor: .12
- Average shoppers to lead:
- LTAV (lead to active visitor): 4.56%
- LTV (lead to visitor): 2.15%
- Search Percentages:
- New: 32%
- Used: 68%
Click here for more information from Dataium.