New branding reflects software’s unique ability to automatically converse with leads via two-way email exchanges
FOSTER CITY, CA – (September 18, 2014) – AVA.ai announced today that it has changed its company name to Conversica. The rebranding effort was undertaken to better reflect the unique capabilities of the company’s sales conversion management software.
Sales conversion management focuses on the most critical stage of the sales cycle – when a lead decides to take action and intends to make a purchase. Sales conversion management applications like Conversica can operate as stand-alone solutions or integrate with customer relationship management (CRM) systems such as Salesforce and over time, nurtures and qualifies leads generated by marketing automation systems, such as Marketo, Pardot and Eloqua, as well as leads from promotional campaigns. When initial interest changes to intent to purchase, the sales conversion management application alerts the sales rep and hands off the hot, prequalified lead to sales for follow up.
Until now, contacting, engaging, nurturing, qualifying and following-up with leads has been a manual, labor-intensive process. Using email messages, Conversica’s artificial intelligence-based sales conversion management application is able to interpret responses from leads and generate a natural email response – just as a real person would. Presented as a human persona, Conversica’s software application can uncover valuable details such as purchase timeframe, desired product features and budget through on-going email interactions, all without any human involvement.
“Conversica provides the missing piece of automation in the sales cycle that almost every company in any industry can benefit from,” said Mark A. Bradley, CEO of Conversica. “Now sales teams can prioritize and focus their efforts on contacting the hottest, pre-qualified leads that intend to purchase.”
While marketing automation systems such as Marketo, Pardot and Eloqua help businesses generate demand and a high quantity of leads, without qualification, sales teams cannot accurately sort or prioritize leads. As a result, sales teams have to chase each lead and spend the vast majority of their day trying to make contact. This is inefficient and lacks scalability if there are hundreds or thousands of inbound leads each week.
“Conversica bridges the gap between marketing, inside sales and sales by improving the quality of lead hand-off so reps can focus on selling and closing prequalified leads that intend to purchase,” said Bradley. “As a result, there is a more coordinated effort between marketing and sales, making it more likely that they can reach their shared goal of converting more leads into sales, more quickly.”
Conversica has published a white paper describing sales conversion management and the advantages of using an artificial intelligence-driven solution alongside CRM applications such as Salesforce and marketing automation solutions, such as Pardot, Marketo and Eloqua, to create a completely automated, end-to-end lead management solution. A complimentary copy of the white paper, “The Missing Piece: How Artificial Intelligence-Driven Lead Management Enhances the Value of Marketing Automation Tools,” is available at www.conversica.com/missing-piece.
“We may have a new name, but we’re still the same company with the same innovative product and people,” said Bradley. “Now we have a name that better reflects what we do and how we help enterprises sell more products more efficiently.”
Conversica is the leading provider of sales conversion management software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue.
Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California. To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.