AutoNation Dealership Group has made the move to re-brand all rooftops, say sources at F&I and Showroom. Honda and J.D. Power comment on the successful marketing potential of AutoNation’s tactics, and the company’s one-of-a-kind multi-faceted national campaign for brand unification.
ORLANDO, Fla. — Mike Jackson, chairman and CEO of AutoNation, addressed the multi-state dealer group’s corporate branding initiative during the J.D. Power and Association’s International Automotive Roundtable. Starting this month, the dealer group began work to switch all of its rooftops’ names to “AutoNation,” a move Jackson described as 13 years in the making.