Automotive Sales Could Grow 24% if Retail Experience Improved, from Driving Sales.
56% would buy more often if the dealership process was not so difficult
New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume
New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail experience improves, according to key findings released today from a new research initiative from DrivingSales. The DrivingSales Consumer Experience Study is based on a 16 month-long ethnographic and quantitative research initiative with over 1,300 shopper and buyers and looks at the rational and emotional factors that cause modern automotive shoppers to connect, or disconnect, with automotive dealers in the buying process.
“Yesterday’s formula for automotive retail success is deterring consumers and suppressing sales volume. Our research shows the key to sales success today is building trust through an open and transparent customer experience at every stage of their buying process,” said Jared Hamilton, Founder & CEO of DrivingSales. “Our findings are a clarion call for change in how cars are retailed and provide practical guidance to retailers and manufacturers on how to bridge this customer expectation gap and advance the industry.”
For more information and/or to speak to the study’s authors by phone or to set up a briefing in NYC this week, please contact 949-307-1723 / firstname.lastname@example.org or Crystal Hartwell at 714-987-1016 /email@example.com.