Automotive Retail Veteran Greg Wells is sharing his expertise with you about the common denominators of great BDC/Internet dealerships across the country.
Your dealership’s culture, which Greg Wells define as “the way we do things around here”, projects and reflects to your customers and prospects in every conceivable customer interaction — from the tens of thousands of calls coming in to and going out from the dealership, to website traffic, to your customer’s showroom experience and the customers experience with your fixed operations.
The relationship between your BDC and customer facing departments is critical to your success. Clearly defined roles need to be taught and followed by all team members to create a halo effect. This effect happens when customers feel like you are so great at something, you must be great at everything else too.
What will you learn and what action items will you take back to the dealership?
1. How to create excellence in every call.
2. How to project and reflect great culture.
3. How to make customers feel they are being served, not sold.
Greg Wells spent 22 years working in automotive retail with specific expertise in business development centers and Internet sales. His work has been recognized nationally by NADA, and his in-dealership sales training experience launched many successful selling careers.
Wells has built BDCs from scratch since the early nineties and knows what it takes to recruit the right team, implement effective processes then melds them into a profitable Internet/BDC operation. With an innate ability to diagnose operational opportunities, he can then teach the strategies and tactics necessary to help clients grow their business.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Greg Wells presents: Elements of a Great BDC Culture. Learn the key elements of a great BDC/Internet dealership, both in the BDC and the showrooms, parts and service areas.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.