Fort Myers, FL — Moore & Scarry Advertising, one of the nation’s largest and fastest growing automotive advertising agencies, today announced that automotive retail marketing veteran Robert Mansfield has joined the agency as a senior account executive. With almost 20 years of industry experience working with dealerships, dealer groups, manufacturers and agencies, Robert brings a wealth of knowledge and expertise to help lead Moore & Scarry auto dealer clients to marketing success.
Robert grew up around automotive retail and is a second generation automotive marketer. Most recently he served as vice president of sales, marketing and operations for Ritz Marketing. He has also held leadership positions at Sonic Automotive, AutoNation, Mercedes Benz USA and American Honda Motor Company, Inc. He has experience in corporate, regional and retail automotive sectors and a unique combination of skills that include the ability to quickly diagnose business challenges, and provide innovative and creative marketing solutions. Robert has demonstrated proficiency in integrating traditional, digital and social marketing with focus on driving quality demand, and increasing new and used unit sales, gross profit, market share and fixed operations gross. Robert also holds a Bachelor of Arts degree from the University of Southern California.
In his new role at Moore & Scarry, Robert will lead client services and the team that manages auto dealer group clients including Town Auto Group, Flemington Car and Truck Country Family of Dealerships and Dale Jarrett Auto Group. He will concentrate on market analysis, strategy, branding and the implementation of marketing plans.
“I really love the complexity of our industry. There is more risk involved than with many other businesses, but there is also more reward,” commented Robert. “I am excited to join the team at Moore & Scarry. The brain trust and bench strength of the agency is certainly one of the industry’s strongest. The environment is very collaborative, without the departmental ‘silos’ that are so common. Everyone works together to ensure clients’ success, with a heavy focus on transparency and accountability in reporting results.”
Jon Lamb, Moore & Scarry Advertising president, also commented, “Robert’s reputation and track record are outstanding and he will be a great asset for our clients. He knows the industry inside and out, having worked in all aspects of automotive retail marketing. He’s one of the top minds in the business, with a proven ability to merge traditional and online marketing to increase dealership awareness, leads and sales. We couldn’t be more pleased to have him join the team.”
About Moore & Scarry Advertising:
Moore & Scarry Advertising is the nation’s third largest automotive advertising agency and North America’s third largest automotive search marketing company. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the fastest-growing automotive advertising agencies in the nation. Moore & Scarry Advertising represents over 400 automobile dealers, including the vast majority of domestic and international manufacturers, and dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups. The agency has offices in Fort Myers, Florida, Chicago, Illinois and Denver, Colorado.
Additionally, Moore & Scarry is a Google Adwords Premier SMB Partner; a designation for Google’s digital advertising partners that have achieved the highest levels of training, performance and customer service. Moore & Scarry is also a Microsoft Advertising Authorized Reseller.