Jeep share of interest on Jumpstart sites increased +15% from June 2017 to June 2018. In the past year, Jeep has leapfrogged Nissan and BMW and now is the 5th most-shopped brand (from 7th in June 2017). Additionally, the first half of 2018 was Jeep’s best sales half year everwith 495K in sales, according to Automotive News.
Ford has seen the most growth in shopper interest year-over-year among the top 10 brands (+20%) and has been the most-shopped brand for 11 of the past 13 months. The following models are key contributors to Ford’s growth:
- Ranger (the most anticipated launch) was the #1 most-researched model on Jumpstart sites for three of the past five months, despite the fact that it won’t arrive at dealerships until Q1 2019
- Ranger interest is up almost 200% in the first half of 2018 compared to the prior six months when news of the comeback was starting to build up
- EcoSport share of Subcompact SUV/CUV segment is up 1,508% year-over-year
- Mustang Shelby GT 500 share of the Performance segment is up 1,965% year-over-year
Acura share of interest increased +14% from last month, mainly due to the launch of its new RDX. Within the Compact Luxury SUV/CUV segment, RDX gained 35% share of segment compared to May, and increased 70% from June 2017. Gaining two spots on the ranking, RDX surpassed Lexus NX and BMW X1 to become the share of segment leader.
Jumpstart’s Path to Purchase Reports
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers. Click here to see the latest Insights Book.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.