BERKELEY, CA — Shastic announces the immediate availability of AutoCalcubot, the first social loan calculator for financial institutions. AutoCalcubot helps financial institutions generate new auto loans by turning Facebook into an important new channel to reach over one billion potential customers—and target the right customers with cutting-edge social marketing techniques.
With AutoCalcubot, financial institutions can take full advantage of their Facebook presence to create concrete business results. AutoCalcubot allows users to save auto loan estimates on their bank or credit union’s Facebook page and solicit feedback from friends, family and advisors. To create long-term engagement with users, AutoCalcubot provides an ‘Alert Me’ feature that monitors interest rate changes and notifies the user of savings opportunities. AutoCalcubot can also increase loan revenue, by directing prospects from Facebook to the financial institution’s online loan application.
Despite the importance of Facebook in the daily lives of most financial consumers, a recent study by Shastic revealed that only 15 percent of financial institutions use Facebook to engage with users interested in loans. The study found that even fewer create any kind of lead generation activity from their Facebook pages. With AutoCalcubot—and its sister product, MortgageCalcubot banks and credit unions have the tools to use Facebook to their advantage for the first time. They can inexpensively convert Facebook users from casual car shoppers to loan savants who prefer their financial products.
An important trend in the financial industry is the shift from a purely physical world to a hybrid digital/physical world—“bricks and mortar” to “clicks and bricks.” The importance of this move has been matched by enthusiasm among early customers: Shannon Doiron, Director of Marketing at Kinecta Federal Credit Union remarks,
“Given the cost that we pay for Calcubot for the annual fee, I can tell you that those funded loan applications will truly cover that many times over.”
Director of Marketing, Kinecta Federal Credit Union
With the release of AutoCalcubot, Shastic becomes the first and only provider of Facebook tools to financial institutions. As a result, Shastic positions itself as an industry-leading partner for financial institutions that recognize the importance of making the digital transition.
To learn more about the company or Calcubot visit http://calcubot.com/subscriptions/calcubot.