International Nameplate Dealers Announce Monthly Sales
Alexandria, VA (May 4, 2015) – The American International Automobile Dealers Association (AIADA) today released April 2015 sales figures for the international nameplate automobile industry. AIADA represents America’s approximately 10,000 international nameplate franchises whose brands accounted for 53.5 percent of all vehicles sold in the United States last month.
AutoData Corp. reports that the seasonally adjusted annual rate (SAAR) was 16.50 million units in April, an improvement from 16.05 million a year ago but down from 17.15 million in March. Industrywide, 1,454,951 light vehicles were sold last month. Sales for all brands, unadjusted for business days, were up 4.6 percent from April 2014.
Some of April’s sales winners included Lexus, up 11.7 percent from April 2014; Mercedes-Benz, up 13 percent; and Nissan, up 5.4 percent. Honda saw sales fall 2.7 percent. Across the board transaction prices and loan terms were both on the rise, a sign that consumer confidence may also be heading in a positive direction. Light trucks and crossovers dominated April’s sales, topping the number of cars sold in the U.S. for the 20th month straight.
“Dealers are heading into the summer selling season feeling good,” said AIADA President Cody Lusk. “The industry is healthier than it’s been in years, and dealers feel they have the products Americans want.”
International brands sold 777,510 vehicles in April, down from 867,097 in March, but up from 685,118 in February. Asian nameplates occupied 44.3 percent of the U.S. market, down from 46.7 percent in March. European nameplates fell from 9.4 percent of market share in March to 9.2 percent in April. Domestic brands rose from 43.9 percent in March to 46.6 percent in April.
About AIADA: Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.