Carlsbad, CA – Auto Point, Inc. is pleased to announce its selection by General Motors as a Customer Sales and Service Retention (CSSR) Plus-up Vendor for an important segment of GM customers – those who have owned their vehicles for five years or more. GM dealers can find out more at Booth 1479 at the 2012 NADA & ATD Convention, February 3-6 in Las Vegas, NV.
“There are a limited number of companies that are approved as Plus-up Vendors, so it’s a big compliment to Auto Point to be chosen,” said Auto Point Founder and President Jim Roche. “Americans are keeping their vehicles far longer than they did just a few years ago. Customers with older model vehicles are a key group for GM dealers to reach.”
Auto Point is a customer relationship management firm that uses email, text, video, phone and direct mail to reach customers throughout the four phases of the ownership lifecycle – first sale, after sale, maintenance & service and repurchase.
By integrating with the Dealer Management System and ensuring that all communications come from a single source, Auto Point’s exclusive Ownership Lifecycle Services offers dealers a more consistent and cost-effective strategy for driving customers to their service department, for re-capturing lapsed customers and ensuring that customers stick with their brand when it’s time to purchase a new vehicle.
“The average age of a car on the road is 11.1 years, while the average age of a truck is 10.4 years, a record,” Roche said. “As cars age, they have more service needs, which can mean more service revenue for dealers. And customers who own older cars may also be getting ready to buy a new car. Our job is to help dealers make sure it stays a GM vehicle.”
Founded in 2004, Auto Point’s mission is to help dealerships increase customer loyalty and improve efficiency by providing a single source for all marketing and customer communications. Our exclusive Ownership Lifecycle Services solution optimizes retention and customer satisfaction by analyzing, designing and implementing a process that reaches customers throughout the four phases of the ownership lifecycle: first sale, after sale, maintenance & service and repurchase. By integrating with the Dealer Management System, our email, text, video, phone and direct mail technology provides dealers with a turnkey program that’s effective and customizable. More information can be found at http://www.autopoint.com
About General Motors:
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries can be found at http://www.gm.com