Tire Business provides a survey of online versus dealership purchases for parts buyers. How-tos and DIY-ers make up a market group that may join a dealership, depending on the information offered and accessibility of parts, and differences in on and off-line pricing and benefit to the consumer, are available for a measure of where a dealership’s bottom line may stand and what kind of loss could be damaging the dealership if the online sales market is not taken advantage of.
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