Barron Meade hired to connect progressive auto executives with company’s innovative marketing software and services
Chapel Hill, NC — 3 Birds Marketing, a software developer offering an integrated digital marketing platform and professional services to the automotive industry and other business verticals, today announced that Barron Meade has joined its staff to lead the company’s Strategic Partnerships Initiative.
A Detroit native, and long-time auto industry insider, Meade was born and raised in the automotive industry. He has held many roles in automotive retail management including General Manager of Meade Chrysler Dodge Jeep Ram, and President of Meade Lexus, both in the Detroit area.
More recently, Meade’s industry credibility and civic involvement, culminated in his appointment as President of the Detroit Auto Dealers Association and Chairman of the North American International Auto Show (NAIAS), one of the most attended and prestigious auto shows in the world, and one of the largest media events in North America. In gratitude for his years of outstanding service, Meade was named Chairman Emeritus of the NAIAS. He is an entrepreneur and consultant to the automotive industry and considered a subject matter expert regarding digital marketing for the auto industry.
“Our objective for this Strategic Partnership position was to find someone who could introduce 3 Birds’ software solutions to forward-thinking car manufacturers and automotive groups,” said Kristen Judd, President and Co-Founder of 3 Birds Marketing. “Barron proved to be the perfect choice. He understands the digital landscape and the types of tools and partners the retail automotive industry needs. He sees clearly how the industry is changing and evolving,” she added.
“I’m very proud to be on the 3 Birds Marketing team,” Meade said. “For a young company, 3 Birds has already gained a lot of traction and earned significant credibility in the auto industry. They’ve impressed me with their passion, auto industry understanding and vision to empower automotive clients with powerful digital marketing tools.” Meade will open and help run the 3 Birds’ Detroit office.
3 Birds Marketing is currently in a fast-track growth phase having increased its work force by 40% in 2012. The firm has outgrown its space and is currently building new offices in Chapel Hill. The company currently handles digital marketing activities, solutions and assessments for more than 650 auto dealerships in the United States.
About 3 Birds Marketing: www.3birdsmarketing.com
3 Birds Marketing is an interactive marketing company headquartered in Chapel Hill, NC, specializing in developing digital marketing software for several verticals. Founded in 2009, 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit www.3birdsmarketing.com or call (877) 285-1094.