Auto Dealers Can Fight Price Competitors, Says Cars.Com CEO, from Wards Auto.
Cars.com says its new RepairPal Certified program differentiates dealerships from national car-repair chains.
Dealership service departments that get good online customer reviews not only draw people looking for a place to get their cars fixed. They also sway consumers considering where to buy a vehicle.
That’s something Cars.com discovered after the online automotive marketplace began posting dealership reviews. Stores earning high praise from service customers benefited on both the front and back end.
“We saw customers looking at a dealership’s service-department satisfaction ratings as one of the key determinants in deciding whether to buy a car there,” Cars.Com CEO Alex Vetter tells WardsAuto. “Consumers want to know they’ll have someone who will stand behind a car throughout the ownership.”
Photo Credit: Cars.com