Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been highlighting “price wars” as much in their ad spots. With there being a manageable amount of inventory on dealership lots, auto marketers don’t have to create ads highlighting incentive pricing in an effort to get the cars off the lot.
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