An inaugural quarterly report detailed recalls dealerships are having to deal with to begin 2024. BizzyCar, a software platform that automates recalls for auto dealerships, published their first quarterly recall report that found more than nine million vehicles were affected by recalls in the first three months of 2024. Specifically, using data from the NHTSA […]

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there are many social media influencers who have made successful careers by creating testimonial videos for products and services […]

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 2012, as they represent a growing segment in the car-buying market. This article uncovers various challenges and provides essential tips that […]

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solution, known as NFC Clip consists of an NFC tag built into a small device that grips onto the […]

We are on the cusp of a transportation revolution. Electric vehicles (EVs) are gaining momentum and have the potential to dramatically reshape our world. As the Executive Director of Powering Chicago, I see firsthand how EVs are transforming cities like ours. It’s an exciting time, but to fully capitalize on the benefits of EVs, businesses […]

(Sing with me here…) “Gossip and taxes and unpleasant divorces, Pulling of wisdom teeth, with chronic hoarseness, Lawyers and penalties which costs money and stings, These are a few of my unfavorite things.” Speaking of unpleasantries, here’s another dreaded phrase which involves dealerships all too often. We need to consider and discuss (1) what is […]

The Great Normalization is well underway and accelerating for certain brands in the automotive sector. That is one of the main takeaways from the recently release of “Presidio Perspectives: A Quarterly Outlook on Auto Retail and M&A Trends” for the last quarter of 2023. The financial performance of the average U.S. auto dealership is declining, […]

Digital Dealer has hired Elise Wyatt as its new conference producer at Digital Dealer, a brand owned and operated by Emerald, the nation’s leading tradeshow company announced. With a wealth of experience and a deep track record in both conferences and brand management, Wyatt is poised to play a pivotal role in Digital Dealer’s conference strategy. […]

Picture this: It’s training day at a high-volume Toyota dealership somewhere in the U.S. and Michael and I are training a team of 60 salespeople. It’s a mixed bag; some vets, some newbies, lots of in-betweeners and COVID babies. I’m discussing how to handle the trade-in conversation on sales calls and as we’re going through […]