Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found the nation’s 16,835 franchised dealers spent four percent more on advertising last year for a combined $8.9 billion—rising $330 million from 2022 and $1.4 billion […]

In today’s constantly evolving automotive industry, dealerships face the challenge of maximizing revenue amidst fluctuating market conditions and consumer preferences. Particularly in today’s times of economic uncertainty, it becomes paramount for auto retailers to explore revenue channels that can bolster their financial bottom line. That’s why leading dealers have embraced a number of opportunities to […]

Attendee registration is open for the 2024 Digital Dealer Conference & Expo! Oh, and did you know the show will be at a new venue? That’s right! Digital Dealer will be at MGM Grand, October 8-10, 2024! Digital Dealer Conference & Expo, a 2.5-day event, brings together automotive dealers, OEMs, thought leaders, and solution providers, […]

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This kind of data is a critical component for efficient marketing and operational optimization. However, amidst the sea of algorithms and analytics, we must not lose sight of the undeniable truth—people still need people. As Barbra Streisand eloquently […]

Kerrigan Advisors just released their 2023 Blue Sky Report that found dealership transactions were up 6% compared to the year before. A total of 397 dealerships were completed and included the third largest transaction in auto retail history—the sale of Kerrigan client Jim Koons Automotive Companies, representing 20 dealerships, to Asbury Automotive Group. Erin Kerrigan, […]

Fraud in the automotive industry is increasing at an alarming rate, making it one of the hot topics of discussion at the recent annual auto shows. While many fraud attempts are foiled before they happen, fraudsters continue to get more and more sophisticated at finding weak controls they can pass through with automotive dealers and lenders. […]

Customer experience (CX) generally refers to the range of emotions and reactions a potential customer experiences throughout their interactions with a business. In a car dealership, it includes the ease and effectiveness of digital communications and in-person experiences, such as website functionality, online customer service, the showroom’s atmosphere, the staff’s professionalism, and the efficiency of the […]

Group 1 Purchases UK’s Inchcape Group 1 Automotive entered into a definitive agreement to acquire the U.K. automotive retailing business and related owned real estate from a subsidiary of Inchcape for approximately $439 million in an all-cash transaction. The transaction is subject to the receipt of approval from the Financial Conduct Authority and is expected to close […]

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Search Engines MD’s Cody Jerry to hear about his experiences, how to develop a digital strategy, and his views on […]