Auction Genius has just announced a unique web-based software solution for auto dealers buying vehicles at auction. The system provides a quick and simple way to access critical information allowing dealers to make faster and better “buy decisions” on auction vehicles.
Todd Kinzle, president of Auction Genius shared, “The profitability of many auto dealers rests on their ability to buy pre-owned vehicles substantially below their retail selling price. If they pay too much their profit disappears. The components we package in a simple combined screen view allow dealers to quickly evaluate more vehicles in less time and participate in more auctions.”
Dealers have access to timely information today to make better decisions, but the challenge is a lack of integration to quickly and efficiently find what you need. Time is a precious commodity at every auto retailer so dealers using traditional methods to obtain their information will be at a disadvantage when their competitors are using cutting edge tools like Auction Genius to cut hours off weekly tasks.
Cheryl Brillon of the Balise Automotive group said, “My performance is measured by how many cars I buy and how well they sell in our stores. I have already seen a measureable improvement in the first 30 days of using Auction Genius and I know from what I see that my performance will be greatly increased over all.”
By utilizing Auction Genius dealers can find those diamonds in the rough and act on them quickly before they lose an opportunity. Robert Hertel, General Manager at Ravenel Ford said, “Last week a truck came through the lane at a price of $22,000. With Auction Genius I quickly checked the book values and CARFAX and determined it was selling for $2000 less than I would expect. I could see instantly it was under the money and I bought it.” He continued, “Auction Genius has leveled the playing field and put me on par with the best of buyers.”
To provide maximum value to dealers Auction Genius integrates with industry partners CARFAX, AutoCheck, NADA Guide Book, Black Book, Kelley Blue Book, and Galves. Auction integration includes Manheim Simulcast, OVE.com, Manheim PowerSearch, ADESA LiveBlock and ADESA DealerBlock, and more sources are in development. These alliances on the Auction Genius platform provide timely and powerful resources for vehicle buyers.
Anyone working in auto retailing knows there are thousands of moving parts to a dealership, so streamlining every process is a necessity. Auction Genius has successfully provided dealers with a simple and elegant solution to save them time and money, two critical elements of profitability.
Auction Genius will be at the 2012 NADA Convention and Expo in Las Vegas (February 4 – 6) and dealers can see demonstrations of their service at booth number 3673.
Auction Genius is web-based software for auto dealers buying vehicles at auction. It incorporates both local auction and vehicle specific information to help dealers make smarter buying decisions. The program integrates with industry partners CARFAX, AutoCheck, NADA Guide Book, Black Book, Kelley Blue Book, and Galves. Auction integration includes Manheim Simulcast, OVE.com, Manheim PowerSearch, ADESA LiveBlock and ADESA DealerBlock, with more in development. Auction Genius is located in Longmont, Colorado. Website: www.auctiongenius.net