It’s hard to argue that the Internet has created a more educated automotive customer. But while some see challenges in the new paradigm, savvy marketers realize that the Internet also has launched many proven ways to engage, attract, and retain customers like never before.
Education; it’s a cradle to the grave process. As business professionals we’re constantly processing information and adapting to new variables. Want to sell and service more vehicles more profitably this year? Exploring ways customers find and select dealerships to bring their business to, and ways to enhance the probability that your dealership is selected first, is a good place to start.
- Your website is your new store front and there is an emerging science behind website conversions. The good news is it is measurable and repeatable. Use the right techniques, craft the right message, develop unique content and you will gain more customers; it can be that simple.
- Have you heard of Facebook’s new EdgeRank algorithm? It is going to change the way Facebook posts are shown, to whom, and for how long. Every dealership needs to know about this new program, and what you need to do to continue to attract, retain, and engage fans on the world’s largest social media site.
- Google + Local, or Google Places, continues to evolve. Did you know that Google is prioritizing social and reputation content over paid ads? Most dealerships are seeing a decline in quality and quantity reviews, but there are ways to overcome these challenges and drive more customers to your store.
This May 7-9, you can learn advanced strategies to generate more business, starting with making it as easy as possible for customers to find your dealership online.
The 14th Digital Dealer Conference & Exposition will return to the Rosen Shingle Creek, Orlando FL assembling the industry’s largest collection of thought leaders ready to teach you the latest digital marketing strategies and best practices to sell and service more vehicles more profitably.
Visit www.DigitalDealerConference.com to preview the first round of selected speakers!
You’ll learn from professionals working day in and day out in dealerships like Ben Koller and Justin Brun of Acton Toyota, Little, CO who recently re-modeled their website to increase conversion rates. Learn how they analyzed site traffic, mouse move and click heatmaps, form analytics, optimized vehicle detail pages (VDPs) and a number of effective strategies you can use to generate more leads from your website.
Or follow the lead of Kevin Gordon and Nicholas Williams working at the Jim Pattison Auto Group. They will show you how customized landing pages should be a cornerstone of your digital marketing plan and how the right content can generate more business.
In addition, members of the Facebook team will outline how changes to the world’s largest website influence the way car shoppers select and review dealerships.
You’ll also be able to learn from gurus like Brice Englert of Dominion Dealer Solutions who has helped countless dealerships make pay dirt by managing social media and reputation management strategies. In his session Englert will talk about the collision of social media, reputation management, mobile and search and how Google + Local is changing the way customer find dealerships.
Spend time with Randy Johnson, National Dealer Trainer at AutoTrader.com who has trained thousands of dealers and managers across the world on how to build their business online. Even the world’s greatest athletes seek professional help to reinforce the fundamentals that are the foundation of their superior performance. In Johnson’s session ‘Fundamentals of Online Automotive Marketing’ this introductory and refresher course is the automotive equivalent.
Visit www.DigitalDealerConference.com to learn more about the presenting thought leaders and how attending the Digital Dealer Conference & Exposition can help you generate records profits this year!