Animate Your Social Media Marketing With GIFs, from Marketing Land.
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.
If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been on the Internet at all lately, you’ve seen them: short, animated images that replay automatically on loop.
Often clips from television shows or movies, animated GIFs have viral appeal, and thanks to Tumblr, have reached heightened popularity, especially in the United States in recent years.
“Reaction GIFs,” which are animated GIFs used to express an emotional reaction to something in particular, are soaring in popularity. Check out Google Trends for the keyword “reaction gif.” Since March of 2010, the interest in reaction GIFs has continued to rise, peaking around this time last year. The forecast shows interest in reaction GIFs continuing to climb into April of 2016. (Google PR has even been known to respond to a request from a journalist with an animated GIF.)