Amazon Extends Ambitions To $6 Billion Online Auto Parts Market, from Advantage Business Media.
OTTAWA — While still a relatively nascent online market, the auto parts industry has experienced significant growth in its e-commerce presence. Recent studies indicateonline sales of auto parts will reach $6 billion in 2015, with forecasts to top over $7 billion by 2016. Auto parts retailers need to prepare for this very real and significant threat. After all, Amazon already carries more than two million products aimed at the “click-and-repair” customer.
360pi, a provider of price and product intelligence for retailers and brands, today announced pricing trends in auto parts from Feb. 24 to March 24, analyzing a sample of Amazon’s assortment of over 30,000 SKUs on available products, before shipping.
According to 360pi’s pricing data:
Tradition still rules in nascent online automotive market 360pi’s analysis showed the absence of significant assortment overlaps among sampled online sellers. This points to a relative “traditionalism” still prevalent in this category. In many cases, auto parts retailers still have exclusive, dedicated relationships with brands and feature mostly unique assortments. As well, many auto parts brands are highly specialized on one or a few specific product sub-categories.