Always-on marketing to the always connected, from Marketing Profs.
Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer.
Happily, things have changed. Today, a long time is the time between latte and lunch. Now, shifts in marketing messaging can be measured in seconds or minutes… if you’re equipped to handle those shifts. Luckier still, your customers are equipped to help you—with their ubiquitous mobile devices.
Smartphones and tablets are changing nearly every aspect of our lives. We’ve never been more connected… or hard to reach. Never more focused, yet perpetually distracted. Still, never in the history of the world has it been easier for us to share our thoughts, feelings, and opinions—and, for smart marketers, never easier to collect that information.