The Vehicle Intercept Program provides an opportunity for local dealers to showcase new vehicles at local community “hot spots” and educate consumers on vehicle features and attributes.
“This program is a creative way to get consumers to experience vehicles they may not otherwise consider,” said Tim Russi, executive vice president, North American Auto Operations. “We’re excited to conduct these programs with dealers to help generate leads and expand our retail financing opportunities as well.”
How it Works
Consumers who take the time to learn more about the vehicle on display will be offered a free gift card to the local business participating in the event. Following the brief vehicle demonstration, consumers will receive a special promotional code to go online and register for a test drive at one of the local participating dealerships. If the consumer visits a participating dealer and completes a test drive, they will receive a $50 gas card.
“Our ultimate goal is to help dealers sell more vehicles,” said Russi. “The Vehicle Intercept Program is another creative initiative that helps dealers grow their business, while also giving us the opportunity to strengthen our collective relationship and showcase the value we bring to their business.”
About Ally Financial
Ally Financial Inc. (formerly GMAC Inc.) is one of the world’s largest automotive financial services companies. The company offers a full suite of automotive financing products and services in key markets around the world. Ally’s other business units include mortgage operations and commercial finance, and the company’s subsidiary, Ally Bank, offers retail banking products. With approximately $184 billion in assets as of Dec. 31, 2011, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @ally.