DETROIT — Ally Financial Inc. launches Ally Buyer’s Choice, an industry-first product offering for U.S. dealers and customers on new 2011 and 2012 General Motors and Chrysler vehicles.
Ally Buyer’s Choice is an innovative financing product that delivers the best of both worlds for customers who want the advantages of both buying and leasing.
Ally Buyer’s Choice allows customers to own their vehicle with a fixed rate and payment with the option to sell it to Ally at the 48th month of their contract, at a pre-determined price. The product is ideal for customers interested in purchasing a vehicle, rather than leasing, but provides the flexibility during the ownership experience to sell the vehicle to Ally, should their needs or preferences change.
“Ally Buyer’s Choice is a true differentiator in the market and provides great flexibility and choice for consumers,” said Tim Russi, executive vice president, North American Operations for Ally Financial. “Ally is committed to bringing industry-first products to market that offer consumers more choices and help dealers sell and service more vehicles.”
Vehicle financing terms through Ally can range from 60 months and 84 months. Customers can elect to sell their vehicle to Ally or continue making monthly payments for the duration of the finance contract, if they wish to keep their vehicle.
Ally Buyer’s Choice also provides another flexible financing option for dealers to offer customers, allowing them to meet a variety of customer needs. The product can reduce the customer’s buying cycle time, increasing showroom traffic and vehicle service opportunities.
Ally Buyer’s Choice will debut in California, Florida, Illinois, New York and Texas. Additional markets will be added over the coming months.
Customers in the initial markets who are interested in finding out if Ally Buyer’s Choice is right for them can visit any GM- or Chrysler-affiliated dealers.
About Ally Financial
Ally Financial Inc. (formerly GMAC Inc.) is one of the world’s largest automotive financial services companies. The company offers a full suite of automotive financing products and services in key markets around the world. Ally’s other business units include mortgage operations and commercial finance, and the company’s subsidiary, Ally Bank, offers retail banking products. With approximately $179 billion in assets as of June 30, 2011, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @ally.