MIDVALE, Utah — Ally.com, the online destination of Ally Financial and its direct banking and auto finance subsidiaries, has won two “Outstanding Website” awards in the Web Marketing Association’s 16th annual WebAward Competition. The accolade, which recognizes Ally in both the Banking and Financial Service categories, was based on website scoring that demonstrates work above and beyond the standard of excellence.
“We make it our priority to design, develop and enhance the Ally.com website to align with the wants and needs of our customers,” said Gayle Wellborn, eCommerce executive for Ally. “Our goal is to connect with our customers in a way that’s not only effective, but is visually appealing and simple to use—and being honored as an Outstanding Website is affirmation that we’re on track.”
WebAward nominees, which included more than 2,000 entries from 42 countries, were judged on seven criteria, including content, copy writing, design, innovation, interactivity, navigation and use of technology.
In addition to Ally.com, Ally Bank uses social media channels like Facebook, Twitter, YouTube and the brand’s Straight Talk Blog to communicate directly with consumers. Earlier this year, Ally Bank was also recognized as a leader in financial service companies using social media by Change Sciences Group.
About Ally Financial
Ally Financial Inc. is a leading automotive financial services company powered by a top direct banking franchise. Ally’s automotive services business offers a full suite of financing products and services, including new and used vehicle inventory and consumer financing, leasing, inventory insurance, commercial loans and vehicle remarketing services. Ally Bank, the company’s direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and online checking. Ally’s Commercial Finance unit provides financing to middle-market companies across a broad range of industries.
With approximately $179 billion in assets as of June 30, 2012, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @Ally.