Alexandria, VA – The American International Automobile Dealers Association (AIADA) today released November 2012 sales figures for the international nameplate automobile industry. AIADA represents America’s approximately 10,000 international nameplate franchises whose brands accounted for 57.8 percent of all vehicles sold in the United States last month.
AutoData Corp. estimated the seasonally adjusted annual rate (SAAR) at 15.54 million units, the highest since January 2008. Sales for all brands, unadjusted for business days, were up 15 percent from November 2011 and 13.9 percent year over year.
Loose credit and pent-up demand on the east coast from Superstorm Sandy resulted in an all time record November for American Honda, which reported sales of 116,580 Honda and Acura units, an increase of 38.9 percent from November 2011. Mazda (up 17.7 percent), Subaru (up 59.7 percent), and Toyota (up 17.3 percent) also saw marked improvement. According to Edmunds, incentives averaged about $2,244 per vehicle, down $28 per vehicle from November 2011.
“Going into December, international nameplate auto dealers are poised to end 2012 with a bang,” said AIADA President Cody Lusk. “New products, available credit, low interest rates, and pent up depend are all combining to create a strong sales environment.”
In November, international brands accounted for 660,946 units sold, up from 606,029 in October. Asian nameplates occupied 45.9 percent of the U.S. auto market, up from 44.4 percent in October. European nameplates rose from an 11 percent share in October to 11.9 percent. Domestics occupied 42.2 percent of the market in November, down from 44.5 percent in October.
Read AIADA’s complete coverage of November’s international nameplate auto sales here.
About AIADA: Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s 10,000 international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs.