OnlineDrive, an industry-leading inbound marketing & conversion firm, announced today that the leading global source of news, intelligence and conversation for the marketing and media community, Advertising Age, has selected industry thought-leader and OnlineDrive President & CEO, Larry Bruce as a panelist for their upcoming panel “Using Video to Drive Auto Sales and Profitability” to be held Thursday, April 3, 2014 at 2pm EST.
Bruce will discuss the recent Marketing Attribution Study that was presented during his keynote at the 15th Digital Dealer Conference & Exposition “It’s Called A Marketing Mix For A Reason.” I’m excited to have been selected to be a part of this Advertising Age panel. Marketing attribution is a very important topic that the marketing community needs to address and even more important for electronic media such as radio and television. In our latest study, electronic media such as radio and television were the top influencers of four of the nine digital channels tracked and had the highest impact on lead conversion,” said Mr. Bruce.
Bruce will join industry experts including James Dykstra, Automotive Sales Manager in San Francisco for Comcast Spotlight, Michael J. Nealy, President of Team One and Bret Rice, Senior Director of Research for the East Division of Comcast Spotlight in a panel discussion in which they share their thoughts on how using electronic media, such as television and online video, can impact automotive dealers’ lower-funnel lead conversion results improving local sales and franchise value in a free, live and interactive webcast on Thursday, April 3, 2014 at 2:00 PM EST.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like creativity, marketing strategy and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMData, later sold to Reynolds and Reynolds to become Naked Lime, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industrys’ only landing page management platform.