After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we will walk through how to advertise with new privacy restrictions, including specific recipes for targeting high-value audiences. We will also discuss how dealers can act now to ensure they have Polk data for an extra four months, which will give them an advantage over competitors who cannot access the data. The strategy for Facebook ads is quickly changing, this session will keep you ahead of the curve so you build campaigns that will last.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.