–Omnichannel Optimization Platform Maximizes Cross-Channel Performance Through Machine Learning–
ORLANDO (April 10, 2018)—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the launch of its brand-new omnichannel optimization platform, Quantum, at the Digital Dealer Conference and Expo. Leveraging the power of machine learning, the innovative algorithm drives cross-channel optimizations to deliver superior performance for digital advertisers.
“The name ‘Quantum’ represents the individual building blocks that feed into how we optimize campaigns—each one unique and customized to the advertiser,” said Chris Loretto, EVP of Adtaxi. “We understand how the most granular pieces of data work together to impact overall success, and driven by this concept, the new algorithm will enhance performance to provide even greater value for advertisers.”
Quantum is the next evolution of Adtaxi’s proprietary platform, Magellan. A differentiator in the digital space, Magellan is a technology set apart by its ability to find efficiencies in the bidding process, dynamically maximize marketers’ budgets across digital campaigns, drive conversions over clicks, as well as lower the cost of conversions over time. Magellan was initially rolled out for display in 2015 before expanding to social, video and native.
All the same powerful single-platform optimization capabilities of Magellan remain available with Quantum—now with the addition of a true digital omnichannel solution for advertisers. First offering Quantum’s omnichannel solution to automotive advertisers, Adtaxi plans to expand the platform to ecommerce and additional campaign categories in the near future. Already, the technology has yielded impressive results for dealers.
“By using an omnichannel approach, we’ve been able to experience firsthand the power of multiple platforms harmoniously working to improve digital performance,” said Shane Fouch, General Sales Manager of Byers VW and Byers Subaru in Columbus, Ohio. “Since launching a campaign with Quantum, we have seen a considerable uptick in digital conversions, leading to more visitors walking through the door of our dealership—all resulting in higher sales numbers, and one of our best Januarys ever.”
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.
Author: Digital Dealer
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