A Look At How Car Brands Are Effectively Using Social Media, from Forbes.
While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites like Facebook, Twitter, and Instagram to unlock these benefits. However, if you look closely enough, you can find some industries that simply ‘get it.’ The auto industry falls into the latter category, as car brands have a firm grasp on how social media marketing is supposed to look.
The Social Media-Auto Connection
If it’s true that people see their cars as reflections of themselves, then it’s no wonder social media is such a powerful marketing tool for car brands around the world. People use social media to express themselves and share the things they love, so cars are a natural fit. There’s nothing alarming about scrolling through your Facebook feed to see pictures of friends, family members, and then car advertisements. This 21st century human affinity towards cars allows automakers to subtly insert their messages and reap the lucrative benefits.
According to a 2014 CMO Council report on social analytics within the auto industry, it’s the passion behind car buying that translates over to social networking sites. Here are some of the interesting stats and takeaways: