A Fresh Look at Dealership Measurement and Reporting, from DealerRefresh.
To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon.
I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to embrace all of the information available to your dealership will only put you at a disadvantage.
Do you think Berkshire Hathaway Automotive runs the numbers? I sure do.
Elevating Our Metrics
Before I get into some of the new tools you can you use to tailor and improve your store’s presence on Cars.com, I want to level the conversation.
I realize that though there are more than 20,000 dealerships nationwide running with Cars.com, there are also some that aren’t. Without getting into the weeds about which companies to partner with and why, I hope the following builds on a much more important conversation about what types of metrics we look at to determine success within our industry.