$99B Opportunity in Fixed Ops
64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service visits, consumers will only drive 10 miles for vehicle service, and 34% of consumers think dealerships overcharge. How can dealers capitalize on unrealized opportunities presented by fixed operations? By improving the ownership experience associated with service, the automotive industry can improve service retention and ultimately increase profitable growth.
• Learn how to develop critical strategies for improving service retention and owner loyalty, keeping consumers in-brand, and ultimately lowering marketing costs.
• Learn how to define the commodification of service creates a capture opportunity for unrealized profits.
• Learn how to identify and bust service department myths.
Author: Jim Roche
As Senior Vice President of Marketing & Managed Services, Jim Roche is responsible for brand positioning and driving marketing’s strategic impact on business. Jim brings over 30 years of automotive high-tech leadership experience. Previously, Jim was founder and Chief Executive Officer of AutoPoint, where he was the visionary and driving force behind the development of the industry’s first multichannel marketing platform, its adoption by hundreds of dealers and its subsequent acquisition by SRS. While at SRS, AutoPoint experienced rapid growth; Welsh Carson Anderson & Stowe acquired SRS in 2013.