7 most important lessons to learn from “Mad Men”, according to iMediaConnection.
Advertising is about occupying the space between the customer’s ears
If there’s one thing “Mad Men” has taught us, it’s that the goal of intelligent advertising is not to sell, sell, sell. It’s to get inside the customer’s mind and stay there. Once you plant the seed, the customer lets it grow. When that happens, your brand turns into something much more than a product; it will become a personality.