7 bad marketing habits to break in 2015, from Citi 97.3FM.
I don’t know about you, but it feels like 2014 flew by. It seems like it was yesterday that I was at the pool with my kids and then BAM school started and then BAM Thanksgiving and Christmas happened and now – yikes! – it’s the year 2015.
Where has the time gone?
As I get back into the groove after some time off over the holidays, I find myself fielding questions from clients about their plans for the year ahead. This is the time of year when we’re working on reviewing their marketing performance, updating their inbound marketing strategies, reviewing their business goals, and brainstorming new campaigns and ideas. While many people use the new year as a time to set goals and start doing new things, it’s also a great time to stop doing things that aren’t working.
If you’re looking to cut some fat from your marketing budget this year, consider dropping these seven things that, in my experience, just don’t yield results.