6 Ways To Quantify The Business Value of CRM to Your CEO, from Business 2 Community.
So, you are a CMO with a strong zest for implementing CRM into your marketing initiatives. You recognize that automating social media and drilling deep into your client data for targeted email campaign management would result in better lead management. You also recognize that CRM software will help you leverage a new efficiency in creating a customer experience that builds brand loyalists – and keeps customers buying. Wait...perhaps you are a sales director, responsible for your company’s sales pipeline and focused solely on lead management and lead retention – especially qualifying the right leads. You, like your CMO colleague, may also see a requirement for Customer Relationship Management (CRM).
Whether your motivation to advocate CRM at your enterprise comes from your love of marketing, love of sales or love of streamlined, automated operational management, ultimately it all comes down to one driving motivator – love of growing a strong, thriving business!
Next steps? You need to build a business case with the CEO, and possibly your CFO and CIO, for the CRM platform and solution you feel best suits your marketing and sales development goals. You need to validate your drive to leverage CRM software to better communicate with clients and prospects – on sales and marketing levels. You need to sell your company on the CRM value that awaits them – everything from email marketing to social CRM to data analytics for better lead qualification to drive your sales pipeline.
Here’s 6 ways to quantify the value of CRM to your CEO, CFO, CIO – and every team member in between!