6 reasons to make your business human on social media, according to Entrepreneur.
Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores of audience engagement at a human level for your business.
1. Emotional connection. At the end of the day, it’s about people. Brands that focus on the human side of their social interactions report greater success bonding with the audience and connecting with customers. The first step when reaching out to prospects is get their attention with the human face of your brand. An emotional connection stokes feelings of sympathy, empathy and loyalty.
2. Smoother conversations. Conversational barriers in a brand-to-audience communication are lowered in human-to-human interactions. This gives brands the opportunity to listen and absorb feedback. People tend to open up and converse more freely, offering insights into their thoughts and feelings. Questionnaires and quizzes are better focused and more effective when people know there is a human behind the screen who will use the information to resolve their issues and present a better product.