According to an article on Search Engine Watch, 2013 will be the year of Big Data. Read the full story here.
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more power over how they express their intentions and where.
At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration from Bing.
Search and marketers will have more complexity and change to address.