Tips to help manage the spring service rush, from Dealernews.com.
SEO seems like a solitary endeavor to many people. After all, most companies have one person or one small team dedicated to producing content, making onsite tweaks, and building external links, but the reality is that SEO actually relies on a vast network of relationships for success. Think about it; you rely on high-authority external publications to link to your website in order to pass authority. You rely on your social media followers to engage with your brand online and make your presence seem more valuable. You rely on your site visitors to stay on your pages for longer than a few seconds, and not click “back,” resulting in a bounce.
There’s a fundamental piece of this network that most businesses often neglect: your competitors.
SEO is a competitive world. Your competitors are the reason you have to work so hard to build search engine visibility — if they rank even one position higher than you, they’ll likely get a greater share of traffic (assuming you’re both on the first page). It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.