5 ways social data can enhance marketing data, from Search Engine Watch.
The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.
Here are five ways social data can be used to enhance marketing data.
1. Use Social Data to Provide Added Value for Ad Selling
Online publishers have been selling ads based on data like visits, pageviews, subscribers, and impressions. But social data can be used to enhance the value of online publishers by proving larger circulation through social profiles, impressions on social networks and increased reach through shares.