The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?
For the generation currently moving into the workforce, the “right now” culture of today has morphed the way they learn, process new information and interact with those around them. Now, who is this generation whose workplace behaviors are so foreign to most retailers? You guessed it — Millennials.
Because of the way the new generation of salespeople learn and communicate, retailers have to freshen up their approach to training. They want to be engaged by and engage with their new employers — and they don’t want to be bored while doing so.
So, how can retailers go about revamping their training tactics to make sure they’re giving Millennials everything they need to succeed? ‘Millennializing’ your sales training is as easy as 1, 2, 3 when you truly understand the generation’s learning styles and tailor your training to fit them. Use these five training updates to get into your new salespeople’s heads and ensure they’re ready to take on the floor in no time:
1. Let tech do the talking
Millennials are used to tech — it’s incorporated into almost everything they do. And, instead of a humdrum presentation, they want something spectacular. So, make sure you’re ready to do some hat-pulling, person-sawing, flower-appearing magic for them. And don’t worry, magic comes easier than ever with a few pieces of tech to back you up.
Incorporating technology into your sales training will keep your team engaged and participative throughout the whole training process. With tools like immediate response systems and game play tech, you won’t have to beg for your new hires to engage — and you’ll also help them absorb the information easier and retain it longer!
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.