5 Tips to Supercharge Customer Services, from CRM.com.
In the early days of the tech boom, companies that offered a great product in a market with few competitors could afford to make customer service a lower priority. Those days are gone. Today, customer service is oftenthe key differentiator between companies offering similar products, and good customer support can be the difference between success and failure. No matter what business you’re in, you can’t afford to let customer service slide.
The good news is, you don’t have to. With a teamwork-centered approach to handling customer relationships and effective application of data and technology, you can deliver service faster and improve satisfaction, providing the world-class customer service that will make your company stand out in the marketplace. Here are some tips on how to make it happen:
Understand your customers. Have you ever called customer service for help with an issue and been shuffled around from agent to agent? Have you been asked for your name, account number, and product you are calling about over and over? Spare your customers that frustration by using a technology platform with a customer database that contains product and inventory information. That way you’ll know who your customers are and what products they are likely to be calling about.