5 Things Your Auto Repair Shop Email Marketing Campaign Might Be Missing, from NCM Institute.
You planned your latest auto repair shop email marketing campaign carefully, but when you analyzed your performance, you still came up short of your expectations. The answers why may not be difficult to find. If your campaign is missing one of these five elements, this may be why your results are short of expectations.
1. Message Responsiveness to Mobile
The best email marketing platform for car repair shops accommodates all mobile devices ensuring your message is easily readable on all screen sizes. Email campaigns from programs like Demandforce will not display correctly on cell phones or tablets, meaning your message can’t be read effectively.
2. Track Customer Actions
You must track customer action to measure effectiveness of your marketing messages. A new customer will open the email, click through the message to follow your directions, end up on your landing page and then schedule car service or repair. Anything short of new business is an opportunity to engage a future customer. Automated tracking of all viewer activity opens up a host of new marketing opportunities.