5 things you should NEVER do in collision repair marketing, from Stratosphere Studio.
When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash. The reality is that expert marketing takes years of experience and a lot of hard work. If you ever doubt this, then take a minute to surf the web and check out what your peer auto body shops are doing. Some will have sleek websites with plenty of content, well-managed blogs, and hopping Facebook feeds. However, the vast majority of collision repair shops out there will have quite the opposite, yet believe that their marketing is on par with the top shops. It doesn’t take an expert to tell you that they are mistaken.
If you want to make sure that you don’t make the same marketing mistakes as many other collision repair shops, here are 5 things you should be sure to avoid doing in order to ensure greater business success: