5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions.
A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see what’s working and what isn’t so you can identify areas for improvement. Here are five reasons a marketing audit is a good idea for your dealership.
A successful marketing audit will help you pinpoint your marketing strengths and weaknesses so you can make solid decisions about where to put your resources in the future.
1. A Marketing Audit Helps You Realign Your Marketing Activities With Your Goals.
In the day-to-day operations of running their dealership, dealers are often so concerned with the daily responsibilities that they lose focus of the big picture and business’s long-terms goals.