5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio.
Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your leads are down. Maybe you’re just not getting the number of customers that you did this time last year. You’re not alone—even the top car repair shops across the country have experienced diminished marketing results from time to time. It is certainly frustrating to experience this, especially when you can’t see what you might be doing differently to cause this decline in results. Sometimes the problem is that your marketing efforts have become stale and simply need to be shaken up.
If your auto body shop marketing is in need of rejuvenation, here are 5 simple fixes that can help:
1. Switch up your keywords. If you’ve been using the same old keywords in your blog posts, experiment with some new variations. An easy example would be to use “auto body repair” instead of “collision repair.” You can also try adding your specific location to your blog post titles. For instance, use “auto body repair in Louisville, Kentucky” instead of just “auto body repair.” This will help rank you on search engines for your unique location.