4 steps to maximize local search success, according to Search Engine Watch.
While spot-on accurate and a good reminder, it only tells a quarter of the story you should consider while planning local marketing efforts. Here is a four-step process to maximize local search success.
Step 1: Make Search Ads Relevant to Context and Location
Google’s latest research on local search, conducted by Ipsos MediaCT and Purchased, and commissioned by Google, concludes, “people expect search ads to be relevant to their context and location.” The study includes details on where consumers search for local information, how many consumers use ads with location information and how far they travel to visit a store after searching.