Having video on your dealership site is one thing, but using it properly is what increases your visibility with Google
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your website’s search engine rankings may suffer.
An effective video marketing strategy requires a comprehensive, four-step approach:
- Produce videos
- Distribute videos
- Ad automated and behavior based marketing layers
- Optimize online videos with video SEO
Video SEO, or VSEO, is the practice of optimizing videos for search engine traffic and rankings. It’s important to include VSEO into your strategy because that’s what drives car shoppers to your website.
Here are the four primary benefits of VSEO for auto dealers.
1. Improved search engine rankings
A number of factors influence how your dealership gets ranked on search engine results pages (SERPs), and videos are increasingly influential. One Forrester study found that pages with videos are 53 times more likely to rank on page one of a SERP than pages without videos, although this type of result is only possible if the videos are leveraged correctly.
The good news for dealers is that Google loves informational videos. According to Wordtracker, “80% of the video content served up in SERPs are informational videos.” Vehicle inventory videos, vehicle test-drive videos, dealership and staff profile videos, and service department how-to videos all fit into this category.
Additionally, Google’s search engine algorithm takes into consideration user behavior, which means comments, sharing, mentions, and links from social media. Videos are one of the best tools for increasing social media engagement and sharing behavior. Social behavior is increasingly used to rank and verify website rankings.
2. Higher click-through rates
An aimClear study showed that search results with video have a 41% higher click-through rate (CTR) than plain text results. And, according to Hubspot, 59% of people agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
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Dealer Marketing Magazine
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.